St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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1.
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm. Date: 2001 Availability: Items available: Business Library Circulation [659.1] (1),
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2.
Integrated advertising, promotion, and marketing communications / by Clow, Kenneth E. Publication: Upper Saddle River, N.J. : Prentice Hall, 2002 . xxvi, 638 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Circulation [659.1] (1),
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3.
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm. Date: 2001 Availability: Items available: Postgraduate Library Circulation [659.1] (2),
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4.
Relationship marketing dialogue and networks in the e-commerce era / by Varey, Richard J., Publication: Chichester : Wiley, 2002 . xviii, 217 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8/12] (1),
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5.
Herd : how to change mass behaviour by harnessing our true nature / by Earls, Mark. Publication: Chichester, England ; | Hoboken, NJ : John Wiley & Sons, 2007 . xx, 348 p. : 24 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/343] (1),
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6.
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Promotion and integrated marketing communications / by Semenik, Richard J. Publication: Cincinnati, Ohio : South-Western Thomson Learning, 2002 . xxxix, 582 p. : 29 cm. Date: 2002 Availability: Items available: Postgraduate Library Circulation [659.1] (1),
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7.
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston, Mass : Irwin/McGraw-Hill, 1998 . xxii, 762 p. : , Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 29 cm. Date: 1998 Availability: Items available: Business Library Online Available [659.1] (1),
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8.
Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, OH : Thomson/South-Western, 2007 . xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/2] (1),
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