ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A.
Published by : Thomson/South-Western, (Mason, OH :) Physical details: xxii, 629 p. : ill. ; 29 cm. ISBN:0324321430. Year: 2007
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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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