Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A.
Additional authors:
Shimp, Terence A.
--
Advertising, promotion & supplemental aspects of integrated marketing communications
Published by :
Thomson/South-Western,
(Mason, OH :)
Physical details: xxii, 629 p. : ill. ; 29 cm.
ISBN:0324321430.
Year: 2007
Online resources:
Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
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Business Library Online Available | Ebooks | 658.8/2 (Browse shelf) | http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl | Available |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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