Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Series:
Irwin/McGraw-Hill series in marketing
Published by :
Irwin/McGraw-Hill
(Boston, Mass. :)
Physical details: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.
ISBN:0072314451.
Year: 2001
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Postgraduate Library Circulation | Non-fiction | 659.1 (Browse shelf) | Available | PL0000632 | |
|
Books
|
Postgraduate Library Circulation | Non-fiction | 659.1 (Browse shelf) | Available | PL0000638 |
Includes bibliographical references and index.
There are no comments for this item.