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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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81.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by Mathieson, Rick. Publication: New York : AMACOM, 2005 . ix, 244 p. : 24 cm. Date: 2005 Availability: Items available: Business Library Online Available [658.8/72] (1),
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82.
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83.
Marketing management / by Kotler, Philip. Publication: Upper Saddle River, N.J. : Prentice Hall, 2000 . xxxii, 718, [32] p. : 26 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8] (1),
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Basic marketing : a global-managerial approach/ by Perreault, William D. Publication: Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm. Date: 2002 Availability: Items available: Postgraduate Library Circulation [658.8] (1),
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88.
101 Marketing Strategies for Accounting, law, Consulting, and Professional Services Firms / by Waugh, Troy. Publication: Hoboken, N.J. : Wiley, 2004 . xix, 266 p. ; 24 cm. Date: 2004 Availability: Items available: Business Library Online Available [658.8/02] (1),
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89.
The new strategic brand management : creating and sustaining brand equity long term / by Kapferer, Jean-Noël. Publication: London ; | Philadelphia : Kogan Page, 2008 . xv, 560 p. : 25 cm. Date: 2008 Availability: Items available: Business Library [658.8/343] (1), Postgraduate Library Online Available [658.8/343] (1),
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90.
Global brand integrity management : how to protect your product in today's competitive environment / by Post, Richard S. Publication: New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8/27] (1),
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Brand society : how brands transform management and lifestyle / by Kornberger, Martin, Publication: Cambridge ; | New York : Cambridge University Press, 2010 . xx, 308 p. ; 25 cm. Date: 2010 Availability: Items available: Business Library Online Available [658.8/27] (1),
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93.
International marketing in the network economy : a knowledge-based approach / by Kohlbacher, Florian. Publication: Basingstoke [England] ; | New York : Palgrave Macmillan, 2007 . xx, 254 p. : 23 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/4] (1),
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94.
Marketing without advertising / by Phillips, Michael, Publication: Berkeley, CA : Nolo, 2001 . 1 v. (various pagings) : 23 cm. Date: 2001 Availability: Items available: Business Library Online Available [658.8] (1),
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95.
Fundamentals of sales management for the newly appointed sales manager / by Schwartz, Matthew, Publication: New York : AMACOM, 2006 . ix, 212 p. : , Includes index. 23 cm. Date: 2006 Availability: Items available: Postgraduate Library Online Available [658.8/1] (1),
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96.
Living the brand :(2004 how to transform every member of your organization into a brand champion ; in association with Marketing / by Ind, Nicholas. Publication: London ; | Sterling, VA : Kogan Page, 2004 . iii, 219 p. : 24 cm. Date: 2004 Availability: Items available: Postgraduate Library Circulation [658.8/27] (1),
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