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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Basic marketing :

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing Published by : McGraw-Hill, (Boston :) Physical details: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. ISBN:0072409479 (alk. paper); 0071121102 (international : alk. paper).
Subject(s): Marketing -- Management.
Year: 2002
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Item type Current location Collection Call number Status Date due Barcode
Books Books Postgraduate Library
Circulation 		Non-fiction 658.8 (Browse shelf) Available pl0007007

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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