St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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1.
Brand leadership / by Aaker, David A. Publication: New York : Free Press, 2000 . xii, 351 p. : 25 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8/27] (3),
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2.
Brand failures : the truth about the 100 biggest branding mistakes of all time / by Haig, Matt. Publication: London ; | Sterling, VA. : Kogan Page, 2003 . viii, 310 p. ; 24 cm. Date: 2003 Availability: Items available: Business Library Circulation [658.8/27] (1),
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3.
Global brand integrity management : how to protect your product in today's competitive environment / by Post, Richard S. Publication: New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8/27] (1),
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Brand society : how brands transform management and lifestyle / by Kornberger, Martin, Publication: Cambridge ; | New York : Cambridge University Press, 2010 . xx, 308 p. ; 25 cm. Date: 2010 Availability: Items available: Business Library Online Available [658.8/27] (1),
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Living the brand :(2004 how to transform every member of your organization into a brand champion ; in association with Marketing / by Ind, Nicholas. Publication: London ; | Sterling, VA : Kogan Page, 2004 . iii, 219 p. : 24 cm. Date: 2004 Availability: Items available: Postgraduate Library Circulation [658.8/27] (1),
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