St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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41.
International marketing consuming globally, thinking locally / by McAuley, Andrew. Publication: Chichester, West Sussex ; | New York : Wiley, 2001 . x, 337 p. : 24 cm. Date: 2001 Availability: Items available: Business Library Online Available [658.8/48] (1),
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42.
The new strategic brand management : creating and sustaining brand equity long term / by Kapferer, Jean-Noël. Publication: London ; | Philadelphia : Kogan Page, 2008 . xv, 560 p. : 25 cm. Date: 2008 Availability: Items available: Business Library [658.8/343] (1), Postgraduate Library Online Available [658.8/343] (1),
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43.
Global brand integrity management : how to protect your product in today's competitive environment / by Post, Richard S. Publication: New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8/27] (1),
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Brand society : how brands transform management and lifestyle / by Kornberger, Martin, Publication: Cambridge ; | New York : Cambridge University Press, 2010 . xx, 308 p. ; 25 cm. Date: 2010 Availability: Items available: Business Library Online Available [658.8/27] (1),
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46.
Business marketing : connecting strategy, relationships, and learning / by Dwyer, F. Robert. Publication: Boston : McGraw-Hill, 2002 . xxix, 705 p. : 27 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8] (2),
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47.
Marketing research that won't break the bank : a practical guide to getting the information you need / by Andreasen, Alan R., Publication: San Francisco : Jossey-Bass, 2002 . xxv, 277 p. : , "The second edition of Cheap but good marketing research." | "Prepared with the assistance of the Academy for Educational Development." 24 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8/3] (1),
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48.
International marketing in the network economy : a knowledge-based approach / by Kohlbacher, Florian. Publication: Basingstoke [England] ; | New York : Palgrave Macmillan, 2007 . xx, 254 p. : 23 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/4] (1),
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Marketing without advertising / by Phillips, Michael, Publication: Berkeley, CA : Nolo, 2001 . 1 v. (various pagings) : 23 cm. Date: 2001 Availability: Items available: Business Library Online Available [658.8] (1),
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53.
Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, OH : Thomson/South-Western, 2007 . xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/2] (1),
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54.
Fundamentals of sales management for the newly appointed sales manager / by Schwartz, Matthew, Publication: New York : AMACOM, 2006 . ix, 212 p. : , Includes index. 23 cm. Date: 2006 Availability: Items available: Postgraduate Library Online Available [658.8/1] (1),
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Marketing & selling professional services : practical approaches to practice development / by Forsyth, Patrick. Publication: London ; | Sterling, Va. : Kogan Page, 2003 . xxiv, 311 p. : 24 cm. Date: 2003 Availability: Items available: Business Library Online Available [658.8] (1),
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Strategic Marketing An Introduction by Proctor, Tony Publication: New York : | Boulder : Routledge | NetLibrary, Incorporated [Distributor] 2000 Date: 2000 Availability: Items available: Business Library [658.8/02] (1),
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Digital marketing using new technologies to get closer to your customers / by Rowan, Will. Publication: London : Kogan Page, 2002 . x, 246 p. : 24 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8/40285] (1),
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