St.Mary's University Online Public Access Catalog

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1621.
Global brand integrity management : how to protect your product in today's competitive environment / by Post, Richard S. Publication: New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8/27] (1),
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1622.
1623.
Design management : using design to build brand value and corporate innovation / by Borja de Mozota, Brigitte. Publication: New York, NY : Allworth Press : | Design Management Institute, 2003 . vi, 281 p. : 23 cm. Date: 2003 Availability: Items available: Business Library Online Available [658.5/752] (1),
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1624.
A new brand of expertise : how independent consultants, free agents, and interim managers are transforming the world of work / by McGovern, Marion, Publication: Boston : Butterworth-Heinemann, 2001 . xxi, 179 p. : , Includes index. 24 cm. Date: 2001 Availability: Items available: Business Library Online Available [658.4] (1),
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1625.
Brand society : how brands transform management and lifestyle / by Kornberger, Martin, Publication: Cambridge ; | New York : Cambridge University Press, 2010 . xx, 308 p. ; 25 cm. Date: 2010 Availability: Items available: Business Library Online Available [658.8/27] (1),
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1626.
Business marketing : connecting strategy, relationships, and learning / by Dwyer, F. Robert. Publication: Boston : McGraw-Hill, 2002 . xxix, 705 p. : 27 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8] (2),
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1627.
Marketing research that won't break the bank : a practical guide to getting the information you need / by Andreasen, Alan R., Publication: San Francisco : Jossey-Bass, 2002 . xxv, 277 p. : , "The second edition of Cheap but good marketing research." | "Prepared with the assistance of the Academy for Educational Development." 24 cm. Date: 2002 Availability: Items available: Business Library Online Available [658.8/3] (1),
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1628.
The essence of research methodology a concise guide for master and PhD students in management science / by Jonker, J. Publication: Berlin ; | London : Springer, 2010 Date: 2010 Availability: Items available: Business Library Online Available [658.0072] (1),
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1629.
Consumer behaviour in tourism / by Swarbrooke, John. Publication: Amsterdam ; | Boston : Butterworth-Heinemann, 2007 . ix, 428 p. : , Previous ed.: 1999. 25 cm. Date: 2007 Availability: Items available: Postgraduate Library Online Available [658.8342] (1),
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1630.
1631.
International marketing in the network economy : a knowledge-based approach / by Kohlbacher, Florian. Publication: Basingstoke [England] ; | New York : Palgrave Macmillan, 2007 . xx, 254 p. : 23 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/4] (1),
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1636.
Research concepts for management studies / by Thomas, Alan Publication: New York, NY : Routledge, 2006 . p. cm. , "Simultaneously published in the USA and Canada." Date: 2006 Availability: Items available: Business Library Online Available [658/.0072] (1),
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1637.
1638.
Marketing without advertising / by Phillips, Michael, Publication: Berkeley, CA : Nolo, 2001 . 1 v. (various pagings) : 23 cm. Date: 2001 Availability: Items available: Business Library Online Available [658.8] (1),
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1639.
Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, OH : Thomson/South-Western, 2007 . xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/2] (1),
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1640.
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