St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Brand failures : the truth about the 100 biggest branding mistakes of all time / by Haig, Matt. Publication: London ; | Sterling, VA. : Kogan Page, 2003 . viii, 310 p. ; 24 cm. Date: 2003 Availability: Items available: Business Library Circulation [658.8/27] (1),
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Brand management : research, theory and practice / by Heding, Tilde. Publication: London ; | New York : Routledge, 2009 . xviii, 267 p. : 24 cm. Date: 2009 Availability: Items available: Business Library Online Available (1),
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