St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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1.
Brand leadership / by Aaker, David A. Publication: New York : Free Press, 2000 . xii, 351 p. : 25 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8/27] (3),
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2.
International marketing relationships / by Bridgewater, Susan. Publication: Houndmills, Basingstoke, Hampshire ; | New York : Palgrave, 2002 . xxii, 288 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Circulation [658.8/48] (1),
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3.
The new strategic brand management : creating and sustaining brand equity long term / by Kapferer, Jean-Noël. Publication: London ; | Philadelphia : Kogan Page, 2008 . xv, 560 p. : 25 cm. Date: 2008 Availability: Items available: Business Library [658.8/343] (1), Postgraduate Library Online Available [658.8/343] (1),
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4.
B2B brand management / by Kotler, Philip. Publication: Berlin ; | New York : Springer, 2006 . xvi, 357 p. : 24 cm. Date: 2006 Availability: Items available: Business Library Online Available (1),
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5.
Global brand integrity management : how to protect your product in today's competitive environment / by Post, Richard S. Publication: New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8/27] (1),
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6.
Brand management : research, theory and practice / by Heding, Tilde. Publication: London ; | New York : Routledge, 2009 . xviii, 267 p. : 24 cm. Date: 2009 Availability: Items available: Business Library Online Available (1),
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Brand society : how brands transform management and lifestyle / by Kornberger, Martin, Publication: Cambridge ; | New York : Cambridge University Press, 2010 . xx, 308 p. ; 25 cm. Date: 2010 Availability: Items available: Business Library Online Available [658.8/27] (1),
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9.
Living the brand :(2004 how to transform every member of your organization into a brand champion ; in association with Marketing / by Ind, Nicholas. Publication: London ; | Sterling, VA : Kogan Page, 2004 . iii, 219 p. : 24 cm. Date: 2004 Availability: Items available: Postgraduate Library Circulation [658.8/27] (1),
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