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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Basic marketing : a global-managerial approach / by Perreault, William D. Publication: Chicago : Irwin, 1996 . 1 v. (various pagings) : 27 cm. Date: 1996 Availability: Items available: Business Library Circulation [658.8] (1),
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Basic marketing : a global-managerial approach/ by Perreault, William D. Publication: Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm. Date: 2002 Availability: Items available: Postgraduate Library Circulation [658.8] (1),
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