Services marketing management :
by Kasper, Hans.
Published by : John Wiley & Sons, (Chichester, West Sussex, England ; | Hoboken, NJ :) Physical details: xvii, 554 p. ; ill. ; 26 cm. ISBN:0470091169 (pbk. : alk. paper).
Subject(s):
Service industries
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Marketing
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Management.
|
Customer services
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Marketing
--
Management.
Year: 2006
Online resources:
- Table of contents only
Online Available -
Publisher description
| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
E-Books
|
Business Library Online Available | Ebooks | 658.8 (Browse shelf) | http://192.168.0.11/THREED%20TIME%20LIBRARY%20RES/ASHNAFEE/ashu%20ebook%204/service%20markating%205/Service%20Marketing%20Management.pdf | Available |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
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