Kasper, Hans.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
0470091169 (pbk. : alk. paper)
2005034528
Service industries--Marketing--Management.
Customer services--Marketing--Management.
HD9980.5 / .K375 2006
658.8
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
0470091169 (pbk. : alk. paper)
2005034528
Service industries--Marketing--Management.
Customer services--Marketing--Management.
HD9980.5 / .K375 2006
658.8