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Brand leadership / by Aaker, David A. Publication: New York : Free Press, 2000 . xii, 351 p. : 25 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8/27] (3),
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Brand failures : the truth about the 100 biggest branding mistakes of all time / by Haig, Matt. Publication: London ; | Sterling, VA. : Kogan Page, 2003 . viii, 310 p. ; 24 cm. Date: 2003 Availability: Items available: Business Library Circulation [658.8/27] (1),
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399.
Management,Thomas S. Bateman,1999 building competitive advantage by Bateman, Thomas S. Publication: Boston : Irwin/McGraw-Hill, 1999 . xxiv, 642, [52] p. : 29 cm. Date: 1999 Availability: Items available: Postgraduate Library Circulation [658.4] (1),
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400.
The practice of supervision and management, Fred Luthans, Mark J. Martinko, 1979 by Luthans, Fred. Publication: New York : McGraw-Hill, 1979 . x, 556 p. : , Includes index. 25 cm. Date: 1979 Availability: Items available: Postgraduate Library Circulation [658.3/02] (1),
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