St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston, Mass : Irwin/McGraw-Hill, 1998 . xxii, 762 p. : , Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 29 cm. Date: 1998 Availability: Items available: Business Library Online Available [659.1] (1),
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Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, OH : Thomson/South-Western, 2007 . xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/2] (1),
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3G marketing on the internet : third generation internet marketing strategies for online success / by Sweeney, Susan, Publication: Gulf Breeze, FL : Maximum Press, 2006 . x, 200 p. : , "This report was sponsored by IBM. This report utilized information provided by IBM and other companies including publicly available data. This report represents Maximum Press view point and does not necessarily represent IBMs position on these issues." | Includes index. 23 cm. Date: 2006 Availability: Items available: Postgraduate Library Online Available [658.8/72] (1),
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