St.Mary's University Online Public Access Catalog

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ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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101.
Brand leadership / by Aaker, David A. Publication: New York : Free Press, 2000 . xii, 351 p. : 25 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8/27] (3),
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102.
Brand failures : the truth about the 100 biggest branding mistakes of all time / by Haig, Matt. Publication: London ; | Sterling, VA. : Kogan Page, 2003 . viii, 310 p. ; 24 cm. Date: 2003 Availability: Items available: Business Library Circulation [658.8/27] (1),
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103.
Consumers / by Arnould, Eric J. Publication: Boston : McGraw-Hill, 2002 . xviii, 750 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Circulation [658.8/342] (2),
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104.
Consumer behavior / by Engel, James F. Publication: Fort Worth : Dryden Press, 1995 . xxii, 951, [41] p. : 24 cm. Date: 1995 Availability: Items available: Business Library Circulation [658.8/342] (1),
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105.
Elements of export practice / by Branch, Alan E. Publication: London ; | New York : Chapman and Hall, 1985 . x, 450 p. : , Includes index. 22 cm. Date: 1985 Availability: Items available: Business Library Circulation [658.8/48/0941] (5),
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106.
International marketing / by Cateora, Philip R. Publication: Chicago : Irwin, 1996 . xxiii, 770 p. : 26 cm. Date: 1996 Availability: Items available: Business Library Circulation [658.8/48] (6),
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107.
108.
International marketing relationships / by Bridgewater, Susan. Publication: Houndmills, Basingstoke, Hampshire ; | New York : Palgrave, 2002 . xxii, 288 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Circulation [658.8/48] (1),
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109.
Global marketing strategies / by Jeannet, Jean-Pierre. Publication: Boston : Houghton Mifflin, 2001 . xxi, 762 p. : 24 cm. Date: 2001 Availability: Items available: Business Library Circulation [658.8/48] (1),
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110.
Global marketing management / by Kotabe, Masaaki. Publication: New York : J. Wiley, 1998 . xxi, 24, 711 p. : 26 cm. Date: 1998 Availability: Items available: Business Library Circulation [658.8/48] (5),
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111.
International marketing / by Cateora, Philip R. Publication: New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm. Date: 2002 Availability: Items available: Business Library Circulation [658.8/48] (1),
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112.
113.
Customer service : a practical approach / by Harris, Elaine K. Publication: Upper Saddle River, N.J. : Prentice Hall, 2000 . xii, 148 p. : 26 cm. Date: 2000 Availability: Items available: Business Library Circulation [658.8/12] (3),
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114.
Managing knock your socks off service / by Bell, Chip R. Publication: New York : AMACOM, 1992 . xii, 210 p. : 23 cm. Date: 1992 Availability: Items available: Business Library Circulation [658.8/12] (1),
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115.
116.
The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / by Gutzman, Alexis D. Publication: New York : AMACOM, 2001 . xvi, 302 p. : 24 cm. Date: 2001 Availability: Items available: Business Library Circulation [658.8/4] (1),
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117.
118.
Marketing research : an applied approach / by Kinnear, Thomas C., Publication: New York : McGraw-Hill, 1983 . xviii, 698 p. : 25 cm. Date: 1983 Availability: Items available: Business Library Circulation [658.8/3] (2),
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119.
Marketing research : principles and applications / by Crask, Melvin. Publication: Englewood Cliffs, N.J. : Prentice Hall, 1995 . 1 v. (various pagings) : 25 cm. Date: 1995 Availability: Items available: Business Library Circulation [658.8/3] (1),
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120.
Essentials of marketing research / by Dillon, William R. Publication: Homewood, IL ; | Boston, MA : Irwin, 1993 . xviii, 556 p. : , "Free instructor's copy ... Not for sale"--P. 4 colophon. 26 cm. Date: 1993 Availability: Items available: Business Library Circulation [658.8/3] (1),
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