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The nature of marketing :

by Brymer, Chuck.

Published by : Palgrave Macmillan, (London ; | New York, NY :) Physical details: xiii, 205 p. : ill. (chiefly col.) ; 24 cm. ISBN:9780230203365; 0230203361.

Subject(s): Market segmentation. | Marketing.

Year: 2009

Online resources:

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Item type	Current location	Collection	Call number	URL	Status	Date due
E-Books	Postgraduate Library Online Available	Ebooks	658.8 (Browse shelf)	http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl	Available

Includes bibliographical references (p. [191]-195) and index.

The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.

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St.Mary's University Online Public Access Catalog

The nature of marketing :

by Brymer, Chuck.

“A reading Society is A leading society.”

St. Mary's University © 2025 All Rights Reserved.

St. Mary's University © 2025 All Rights Reserved.

St.Mary's University Online Public Access Catalog

The nature of marketing :

by Brymer, Chuck.

“A reading Society is A leading society.” St. Mary's University © new Date().getFullYear()>2010 && document.write(""+new Date().getFullYear());2025 All Rights Reserved.

St. Mary's University © new Date().getFullYear()>2010 && document.write(""+new Date().getFullYear());2025 All Rights Reserved.

“A reading Society is A leading society.”

St. Mary's University © 2025 All Rights Reserved.

St. Mary's University © 2025 All Rights Reserved.