Brymer, Chuck.
The nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer. - London ; New York, NY : Palgrave Macmillan, 2009. - xiii, 205 p. : ill. (chiefly col.) ; 24 cm.
Includes bibliographical references (p. [191]-195) and index.
The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.
9780230203365 0230203361
2008046499
Market segmentation.
Marketing.
HF5415.127 / .B79 2009
658.8
The nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer. - London ; New York, NY : Palgrave Macmillan, 2009. - xiii, 205 p. : ill. (chiefly col.) ; 24 cm.
Includes bibliographical references (p. [191]-195) and index.
The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.
9780230203365 0230203361
2008046499
Market segmentation.
Marketing.
HF5415.127 / .B79 2009
658.8