Corporate social responsibility :
by Kotler, Philip.
Published by : Wiley, (Hoboken, N.J. :) Physical details: x, 307 p. : ill. ; 24 cm. ISBN:0471476110 (cloth).- Table of contents only
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Contributor biographical information
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| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
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E-Books
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Postgraduate Library Online Available | Ebooks | 658.4/08 (Browse shelf) | http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=0&z3950=1&frameworkcode=EB&breedingid=19065 | Available |
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Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
1. The case for doing at least some good -- 2. Corporate social initiatives : six options for doing good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause-related marketing : making contributions to causes based on product sales -- 5. Corporate social marketing : supporting behavior change campaigns -- 6. Corporate philanthropy : making a direct contribution to a cause -- 7. Community volunteering : employees donating their time and talents -- 8. Socially responsible business practices : discretionary business practices and investments to support causes -- 9. Twenty-five best practices for doing the most good for the company and the cause -- 10. A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET.
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