Kotler, Philip.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, N.J. : Wiley, c2005. - x, 307 p. : ill. ; 24 cm.
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET.
0471476110 (cloth)
2004020375
Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.
HD60 / .K67 2005
658.4/08
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, N.J. : Wiley, c2005. - x, 307 p. : ill. ; 24 cm.
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET.
0471476110 (cloth)
2004020375
Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.
HD60 / .K67 2005
658.4/08