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Integrated advertising, promotion, and marketing communications /

Additional authors: Baack, Donald.

Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxvi, 638 p. : col. ill. ; 25 cm. ISBN:0130175781.

Subject(s): Communication in marketing. | Advertising.

Year: 2002

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business Library Circulation	Non-fiction	659.1 (Browse shelf)	1	Available		BL0001134

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Previous	659.1 Advertising Management	659.1 How To Advertise	659.1 Effective Public Relations In Public And Private Sector	659.1 Integrated advertising, promotion, and marketing communications /	659.1 Integrated Advertising Promotion,& Marketing Communications	659.1 Integrated Advertising Promotion,& Marketing Communications	659.1 Integrated Advertising Promotion,& Marketing Communications	Next

Includes bibliographical references and index.

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