Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Integrated advertising, promotion & marketing communications Kenneth E. Clow, Donald E. Baack. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxvi, 638 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0130175781
2001034371
Communication in marketing.
Advertising.
HF5415.123 / .C58 2002
659.1
Integrated advertising, promotion, and marketing communications / Integrated advertising, promotion & marketing communications Kenneth E. Clow, Donald E. Baack. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxvi, 638 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0130175781
2001034371
Communication in marketing.
Advertising.
HF5415.123 / .C58 2002
659.1