| 000 -LEADER |
|---|
| fixed length control field |
00490nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130311t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071108521 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
7th |
| Classification number |
6591. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
BELCH,GEORGE.E |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion |
| Remainder of title |
An Intergrated Markrting Communcations Perspective |
| Statement of responsibility, etc |
George E.Belch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIV,748 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index, Bibliography<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term following geographic name as entry element |
Adevertising And Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
| Call number prefix |
659.1 |
