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Advertising and Promotion An Intergrated Markrting Communcations Perspective George E.Belch - New York McGraw-Hill 2007 - XXIV,748 p.

Index, Bibliography

ISBN: 0071108521

Subjects--Topical Terms: Adevertising And Promotion

Dewey Class. No.: 6591.

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St.Mary's University Online Public Access Catalog

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St.Mary's University Online Public Access Catalog

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