Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, IL : Irwin, c1994. - xiv, 754 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256122466
93005594
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B448 1994
658.8
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, IL : Irwin, c1994. - xiv, 754 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256122466
93005594
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B448 1994
658.8