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The nature of marketing :

by Brymer, Chuck.
Published by : Palgrave Macmillan, (London ; | New York, NY :) Physical details: xiii, 205 p. : ill. (chiefly col.) ; 24 cm. ISBN:9780230203365; 0230203361. Year: 2009
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Includes bibliographical references (p. [191]-195) and index.

The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.

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