Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 p. : ill. ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
0324321430
2005936424
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2007
658.8/2
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 p. : ill. ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
0324321430
2005936424
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2007
658.8/2