Brookes, Richard, 1945-
The new global marketing reality / Richard Brookes and Roger Palmer. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004. - xii, 292 p. : ill. ; 25 cm.
Includes bibliographical references (p. 263-284) and index.
1403905207 (cloth)
2003060702
Marketing.
Marketing--Management.
HF5415 / .B679 2004
658.8
The new global marketing reality / Richard Brookes and Roger Palmer. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004. - xii, 292 p. : ill. ; 25 cm.
Includes bibliographical references (p. 263-284) and index.
1403905207 (cloth)
2003060702
Marketing.
Marketing--Management.
HF5415 / .B679 2004
658.8