ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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The new global marketing reality /

by Brookes, Richard,
Additional authors: Palmer, Roger -- (Roger A.)
Published by : Palgrave Macmillan, (Houndmills, Basingstoke, Hampshire ; | New York :) Physical details: xii, 292 p. : ill. ; 25 cm. ISBN:1403905207 (cloth).
Subject(s): Marketing. | Marketing -- Management.
Year: 2004
Online resources:
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E-Books E-Books Business Library
Online Available
Ebooks 658.8 (Browse shelf) http://192.168.0.11/FIRS%20LIBRARY%20E-%20RESOURES/marketing=%2052/ebooksclub.org__The_New_Global_Marketing_Reality.pdf Available

Includes bibliographical references (p. 263-284) and index.

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