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	1.	Strategic management of technology and innovation / by Burgelman, Robert A. Publication: Chicago : Irwin, 1996 . xiv, 923 p. : 27 cm. Date: 1996 Availability: Items available: Business Library Circulation [658.5/14] (5), Place hold Add to cart (remove)
	2.	Six sigma and the product development cycle / by Wilson, Graham, Publication: Amsterdam : \| Boston : Elsevier Butterworth-Heinemann, 2005 . ix, 234 p. : , Includes index. 24 cm. Date: 2005 Availability: Items available: Business Library Online Available (1), Place hold Add to cart (remove)
	3.	Involving customers in new service development / Publication: London : \| Hackensack, NJ ; Imperial College Press ; \| Distributed by World Scientific Publishing Co., 2006 . viii, 323 p. : 24 cm. Date: 2006 Availability: Items available: Business Library Online Available [658.5/75] (1), Place hold Add to cart (remove)
	4.	Aesthetics in Marketing / by Baisya, Rajat K. Publication: New Delhi ; \| Thousand Oaks, Calif. : Response Books, 2008 . 313 p. : , Includes bibliographical references and index. 26 cm. Date: 2008 Availability: Items available: Business Library Online Available [658.8001] (1), Postgraduate Library Online Available [658.8001] (1), Place hold Add to cart (remove)
	5.	The pursuit of new product development the business development process / by Annacchino, Marc A. Publication: Amsterdam ; \| Boston : Butterworth-Heinemann, 2007 , Includes index. Date: 2007 Availability: Items available: Business Library Online Available (1), Place hold Add to cart (remove)
	6.	Managing product development / Publication: New York : Oxford University Press, 1996 . x, 306 p. : 24 cm. Date: 1996 Availability: Items available: Business Library Online Available [658.5/75] (1), Place hold Add to cart (remove)

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