Involving customers in new service development /
Series: Series on technology management ; . v. 11 Published by : Imperial College Press ; | Distributed by World Scientific Publishing Co., (London : | Hackensack, NJ ; | London :) Physical details: viii, 323 p. : ill. ; 24 cm. ISBN:1860946690; 9781860946691.
Subject(s):
New products
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Management.
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Customer relations.
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Service industries
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Management.
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Creative ability in business.
Year: 2006
Online resources:
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