ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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1.
Promotion and integrated marketing communications / by Semenik, Richard J. Publication: Cincinnati, Ohio : South-Western Thomson Learning, 2002 . xxxix, 582 p. : 29 cm. Date: 2002 Availability: Items available: Postgraduate Library Circulation [659.1] (1),
2.
Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, OH : Thomson/South-Western, 2007 . xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm. Date: 2007 Availability: Items available: Business Library Online Available [658.8/2] (1),

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