ST.MARY'S UNIVERSITY DIGITAL LIBRARY

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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm. Date: 2001 Availability: Items available: Business Library Circulation [659.1] (1),
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Integrated advertising, promotion, and marketing communications / by Clow, Kenneth E. Publication: Upper Saddle River, N.J. : Prentice Hall, 2002 . xxvi, 638 p. : 25 cm. Date: 2002 Availability: Items available: Business Library Circulation [659.1] (1),

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