Hospitality marketing management /
by Reid, Robert D.
Additional authors:
Bojanic, David C.
Published by :
Wiley,
(Hoboken, N.J. :)
Physical details: xiv, 626 p.: col. ill. ; 29 cm.
ISBN:0471476544 (acidfree).
Subject(s):
Hospitality industry
--
Marketing.
|
Food service
--
Marketing.
|
Restaurants
--
Marketing.
Year: 2006
Online resources:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Business Library Circulation | Non-fiction | 647.95 (Browse shelf) | Available | BL0001565 |
Includes bibliographical references and index.
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