Principles of service marketing and management /
by Lovelock, Christopher H.
Additional authors:
Wright, Lauren.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xix, 436 p. : ill. (some col.) ; 26 cm.
ISBN:0130404675.
Subject(s):
Service industries
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United States
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Marketing.
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Service industries
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United States
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Management.
Year: 2002
Online resources:
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Includes bibliographical references and index.
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