TY - BOOK AU - TI - Marketing Management : Most Comprehensive and Systematic Presention of Text, Contains Numerous facets of Modern Marketing with Diagrams and Illustratons, Include Several Case Studies in Varous Chapter SN - 8176294543 U1 - 658.2 PY - 2003/// CY - India PB - Deep and Deep Publications Pvt.Ltd. KW - Marketing, Management, Marketing Management N1 - Include Index, Bibliography. ER -