TY  - BOOK
AU  - Yadin,Daniel L.
TI  - The international dictionary of marketing: over 2,000 professional terms & techniques 
SN  - 9786610435296
AV  - HF5415 
U1  - 658.8/003 22
PY  - 2001///
CY  - London, Milford, CT
PB  - Kogan Page
KW  - Marketing
KW  - Dictionaries
N1  - Title from e-book title screen (viewed October 15, 2007); Also available in print
UR  - http://213.55.83.214:8181/Bussiness%20Ebook/international%20mrkting/International%20Dictionary%20of%20Marketing.pdf
ER  -