TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Essentials of marketing research
SN  - 0256081123
AV  - HF5415.2 .D537 1993
U1  - 658.8/3 20
PY  - 1993///
CY  - Homewood, IL, Boston, MA
PB  - Irwin
KW  - Marketing research
N1  - "Free instructor's copy ... Not for sale"--P. 4 colophon; Includes bibliographical references and indexes
ER  -