TY  - BOOK
AU  - Brymer,Chuck
TI  - The nature of marketing: marketing to the swarm as well as the herd 
SN  - 9780230203365
AV  - HF5415.127 .B79 2009
U1  - 658.8 22
PY  - 2009///
CY  - London, New York, NY
PB  - Palgrave Macmillan
KW  - Market segmentation
KW  - Marketing
N1  - Includes bibliographical references (p. [191]-195) and index; The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008046499-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008046499-t.html
ER  -