TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 0471476110 (cloth)
AV  - HD60 .K67 2005
U1  - 658.4/08 22
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Social responsibility of business
KW  - Social marketing
KW  - Corporations
KW  - Charitable contributions
KW  - Corporate image
N1  - Published simultaneously in Canada; Includes bibliographical references (p. 277-295) and index; 1; The case for doing at least some good --; 2; Corporate social initiatives : six options for doing good --; 3; Corporate cause promotions : increasing awareness and concern for social causes --; 4; Cause-related marketing : making contributions to causes based on product sales --; 5; Corporate social marketing : supporting behavior change campaigns --; 6; Corporate philanthropy : making a direct contribution to a cause --; 7; Community volunteering : employees donating their time and talents --; 8; Socially responsible business practices : discretionary business practices and investments to support causes --; 9; Twenty-five best practices for doing the most good for the company and the cause --; 10; A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
N2  - "Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=0&z3950=1&frameworkcode=EB&breedingid=19065
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=0&z3950=1&frameworkcode=EB&breedingid=19065
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=0&z3950=1&frameworkcode=EB&breedingid=19065
ER  -