TY  - BOOK
TI  - Marketing Communications Management ( Copley Paul ): concepts and theories, cases and practices
SN  - 0 7506 52
PY  - 2004///
CY  - AMSTERDAM 
PB  - Elsevier Butterworth-Heinemann
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?frameworkcode=EB
ER  -