TY  - BOOK
TI  - Handbook of New Product Development Management ( H. Loch,Christoph)  
SN  - 78-0-7506-8552-8
PY  - 2008///
CY  - USA
PB  -  Elsevier
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?frameworkcode=EB
ER  -