TY  - BOOK
TI  - Handbook of Research on Mobile Marketing Management
SN  - ISBN 978-1-60566-074-5 
PY  - 2010///
CY  - New York
PB  - Business Science Reference (an imprint of IGI Global)
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl?frameworkcode=EB
ER  -