TY  - BOOK
AU  - Bauer,Andreas
TI  - Moment of truth: redefining the CEO's brand management agenda 
SN  - 1403998965 (cloth)
AV  - HF5415.15 .M66 2006
U1  - 658.8/27 22
PY  - 2006///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Product management
KW  - Brand name products
KW  - Management
KW  - Chief executive officers
N1  - Includes bibliographical references
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl
UR  - http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl
ER  -