TY  - BOOK
AU  - Kasper,Hans
AU  - Helsdingen,Piet van
AU  - Gabbott,Mark
TI  - Services marketing management: a strategic perspective
SN  - 0470091169 (pbk. : alk. paper)
AV  - HD9980.5 .K375 2006
U1  - 658.8 22
PY  - 2006///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Subtitle on 1999 ed.: An international perspective; Includes bibliographical references (p. 511-542) and index
UR  - http://192.168.0.11/THREED%20TIME%20LIBRARY%20RES/ASHNAFEE/ashu%20ebook%204/service%20markating%205/Service%20Marketing%20Management.pdf
UR  - http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html
ER  -