TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0130175781
AV  - HF5415.123 .C58 2002
U1  - 659.1 21
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -