Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Series:
Irwin/McGraw-Hill series in marketing
Published by :
Irwin/McGraw-Hill
(Boston, Mass. :)
Physical details: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.
ISBN:0072314451.
Year: 2001
Online resources:
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Business Library Circulation | Non-fiction | 659.1 (Browse shelf) | 6 | Available | BL0001019 |
Browsing Business Library Shelves , Shelving location: Circulation , Collection code: Non-fiction Close shelf browser
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| 659.1 Advertising and Promotion | 659.1 Advertising and Promotion | 659.1 Advertising and Promotion | 659.1 Advertising and promotion : | 659.1 Advertising Management | 659.1 Advertising Management | 659.1 Advertising Management |
Includes bibliographical references and index.
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