Business marketing :
by Dwyer, F. Robert
Additional authors:
Tanner, John F.
Series:
McGraw-Hill/Irwin series in marketing
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xxix, 683 p. : ill., charts ; 26 cm.
ISBN:0072865784 (alk. paper).
Subject(s):
Marketing.
Year: 2006
Online resources:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Business Library Circulation | Non-fiction | 658.8 (Browse shelf) | Available | BL0000982 |
Browsing Business Library Shelves , Shelving location: Circulation , Collection code: Non-fiction Close shelf browser
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| 658.8 Foundations Of Marketing Theory | 658.8 Marketing Management | 658.8 Marketing Fundamentals | 658.8 Business marketing : | 658.8 Principles of Marketing | 658.8 Principles of Marketing | 658.8 Principles of Marketing |
Includes bibliographical references (p. 652-660) and index.
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