Marketing /
by Lamb, Charles W.
Additional authors:
Hair, Joseph F.
|
McDaniel, Carl D.
|
Lamb, Charles W.
--
Principles of marketing.
Published by :
South-Western College Publishing,
(Cincinnati, Ohio :)
Physical details: liii, 890 p. : ill. (chiefly col.), col. maps ; 28 cm.
ISBN:0538849541.
Year: 1996
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Business Library Circulation | Non-fiction | 658.8 (Browse shelf) | 1 | Available | BL0001202 |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and indexes.
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