Includes index.

1. Customer Intimacy - What It Is and Why It Wins -- 2. The Illusion of Satisfaction -- 3. The Commitment of Intimacy -- 4. What's the Real Problem? -- 5. The Tailoring Route: Delivering Fitting Solutions -- 6. The Coaching Route: Guide Your Customers Toward Better Results -- 7. The Partnering Route: Innovate - and Integrate - With Your Customer -- 8. Pick Your Partners -- 9. Get Connected -- 10. Shape Your Culture -- 11. Mold Your Systems -- 12. Adapt Your Economics -- 13. Where Do You Start?

Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business relationships, but customer-intimate relationships.

Customer-intimate companies earn their customers' confidence and parlay that confidence into new ways to further productivity and create greater levels of success. As suppliers and customers learn to work together, building confidence as they grow, the line of distinction between them grows blurry, as if the two were different aspects of a single organization, jointly pursuing mutual success.